The BA Hons Marketing at the University of Strathclyde is designed for ambitious individuals eager to shape consumer behaviour and drive business growth in today's dynamic marketplace. You will explore the fundamental principles of marketing, from understanding consumer psychology and market research to developing impactful communication strategies. This degree equips you with the analytical skills to dissect market trends and the creative acumen to build compelling brands, preparing you for a career where strategic thinking and customer insight are paramount.
Studied full-time on campus over four years, your learning journey will encompass core marketing subjects, digital communications, and strategic international marketing. You will engage with real-world case studies and develop practical skills through management development programmes each year. In your final year, you will undertake a significant dissertation, allowing you to delve deeply into a chosen area of marketing. You will graduate with a comprehensive understanding of marketing principles and practices, ready for diverse roles in brand management, advertising, digital marketing, and market analysis.