The BA (Hons) Marketing and Management (Final Year Entry) at the University of East Anglia is designed for ambitious individuals seeking to accelerate their career in marketing and business leadership. You will delve into critical areas such as marketing communications, market research, and strategic brand management, preparing you to tackle complex challenges in a dynamic global marketplace. This top-up degree is ideal for those with existing qualifications who are ready to engage with advanced concepts and develop a sophisticated understanding of responsible business regulation and strategic decision-making.
This full-time, on-campus programme is delivered over one year, focusing on intensive study of compulsory modules including Strategic Management and Globalisation and People Management. You will develop practical skills through analysing real-world business scenarios and engaging with contemporary issues in marketing strategy and digital channels. Your learning experience will be enhanced by opportunities to apply your knowledge to practical projects, culminating in a strong portfolio. You will graduate with the confidence and expertise to pursue diverse career paths in marketing management, brand strategy, market research, or general management roles.