The BA (Hons) Marketing and Management with a Year in Industry at the University of East Anglia is designed for ambitious students eager to navigate the dynamic landscape of modern business. In an era where digital channels and data analytics are paramount, this degree equips you with the essential skills to create impactful marketing campaigns and manage organisations effectively. You will explore core principles of marketing communications, strategic brand management, and consumer behaviour, alongside crucial management concepts. This programme is ideal if you possess a keen interest in understanding how businesses connect with their audiences and drive growth through innovative strategies.
This full-time, four-year undergraduate degree, studied on campus, offers a comprehensive learning experience blending theoretical knowledge with practical application. You will delve into modules covering managing data in a digital world, strategic awareness, and organisational principles. A key feature is your dedicated placement year, providing invaluable real-world experience within the industry. You will develop expertise in areas like marketing communications and strategic management, culminating in a strong understanding of both marketing and management. Upon graduation, you will be prepared for diverse career paths in marketing, brand management, and general management roles across various sectors.