The BA (Hons) Marketing and Management with foundation year at the University of Hull is your gateway to understanding and shaping the modern business landscape. This undergraduate degree is designed for ambitious individuals eager to explore the dynamic interplay between strategic marketing and effective management. You will delve into core concepts such as consumer behaviour, global economic trends, and the ethical considerations of responsible business practices. This comprehensive programme equips you with the analytical skills to navigate complex business ecosystems and the creative acumen to develop impactful marketing strategies.
This full-time, on-campus course spans four years, including a foundational year dedicated to developing essential academic and research skills through workshops and mini-projects. You will engage with real-world business challenges through live projects, gaining practical experience in areas like integrated marketing communications, digital marketing, and organisational management. Your learning journey will involve analysing data, developing strategic plans, and potentially undertaking an individual research project. You will graduate prepared for diverse career paths in marketing, brand management, and general management roles.