University of Hull United Kingdom

BA (Hons) Marketing and Management With Year Abroad

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 4 Years
Mode On Campus
Level Undergraduate
Degree Bachelors Degree
Closing soon September 2026

Course Overview

You’ll study the latest marketing and management concepts, learn about consumer behaviour and understand how to harness the power of digital marketing and social media.

But it’s not just about the theory. This course is hands-on from day one, so you’ll take part in live business projects for international brands and be fully supported by our passionate and expert staff while you practise real-life scenarios.

And that means you’ll graduate with a strong foundation in both marketing and business principles – plus with the practical skills and experience that employers look for.

Further opportunities include an annual marketing challenge or a placement year to gain valuable work experience and get paid. Recent companies who have worked with our students include Siemens Gamesa, Jaguar Land Rover, IBM and Sony.

And thanks to our accreditation with the Institute of Marketing (CIM), you’ll be eligible for student membership, get access to networking events and be exempted from certain exams, putting you on the fast track to a professional qualification and a head start on your competitors

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This program provides a comprehensive foundation in marketing and management principles, beginning with core subjects like accounting, finance, and business analysis. Students will delve into consumer behavior, organizational management, and integrated marketing communications in their second year, with opportunities to specialize through optional modules. The final year focuses on advanced business strategies, international marketing, digital marketing, and research skills, preparing graduates for diverse roles in the global business environment.

1 First Year – Compulsory Modules

Accounting and finance Compulsory
Developing self & others Compulsory
Business ecosystems and environmental analysis Compulsory
Marketing Compulsory
World economy Compulsory
Operations, supply chain and business practices Compulsory

2 Second Year – Compulsory Modules

Consumer behavior & insights Compulsory
Organizational management Compulsory
Integrated marketing communications and branding Compulsory

3 Second Year – Optional Modules

Procurement and supply management Optional
Understanding entrepreneurship Optional
Marketing data & analysis Optional
Sustainable business and innovation Optional
Summer school Optional
Engaging with entrepreneurial organizations Optional
Global logistics and international trade Optional
Responsible business in society Optional

4 Final Year – Compulsory Modules

Business strategies Compulsory
Research and consultancy skills Compulsory
International marketing Compulsory
Digital & social media marketing strategy Compulsory
Strategic marketing planning and auditing Compulsory

5 Final Year – Optional Modules

International business Optional
Individual research project Optional
Leadership and change management Optional
Consultancy project Optional

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

14% off
First Year Fee Tuition fee
USD 16,581.00 USD 19,266.00
Second Year Fee Tuition fee
USD 19,266.00
Third Year Fee Tuition fee
USD 19,266.00
Fourth Year Fee Tuition fee
USD 19,266.00
Total Program Cost Estimated total tuition
USD 74,381.00 USD 77,067.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 548.00 - USD 560.00
Food & Groceries USD 4,833.00 - USD 7,249.00
Transport USD 806.00 - USD 3,222.00
Utilities & Bills USD 4,028.00 - USD 4,833.00
Estimated Total USD 9,667.00 - USD 15,304.00

Living cost estimates are based on Hull Campus.

Outcomes & Employability

What happens after you graduate

95%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Accreditation & Assessment ServicesAgricultural Research & DevelopmentIndustrial & Mechanical EngineeringIndustry 4.0 & Digital ManufacturingMedical Devices & DiagnosticsNursing & Allied HealthNutrition & DieteticsQuality Control & AssuranceTax & Legal ComplianceVocational & Technical Training

Top Employers Hiring for this course

BAE System

Citi

Coventry University

EY

Environment Agency

Football Association

HSBC

Lloyds Banking Group

Why Study BA (Hons) Marketing and Management With Year Abroad at University of Hull

What makes this program stand out

September 2026 Closing soon

Next intake is in September 2026

Life at University of Hull in United Kingdom

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about BA (Hons) Marketing and Management With Year Abroad at University of Hull

Can I work while studying?

International students in this degree course can work up to 20 hours per week during term time and full-time during breaks without a separate work permit.

What jobs can I get after studying this course?

Marketing Manager, Brand Strategist, Digital Marketing Specialist, Business Analyst, Social Media Manager.

What will I actually study in this course?

This course covers the latest concepts in marketing and management, focusing on consumer behaviour and digital marketing. Students engage in live business projects and gain practical skills that employers value.

When can I start — what are the intake months?

The BA (Hons) Marketing and Management With Year Abroad program has an intake in September. Make sure to check the application deadlines for this intake.
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