The BA (Hons) Marketing and Psychology at the University of Stirling offers you a unique opportunity to explore the intricate relationship between consumer behaviour and psychological principles. In today's competitive market, understanding why consumers make certain choices is paramount. This undergraduate degree is designed for individuals eager to delve into the science behind marketing strategies, equipping you with the analytical skills to interpret consumer motivations and develop effective, data-driven marketing campaigns. You will gain a comprehensive understanding of both disciplines, preparing you for a dynamic career.
This full-time, on-campus programme is studied over four years, providing a structured yet flexible learning experience. You will engage with core concepts in marketing, such as fundamentals of marketing and socially responsible marketing, alongside psychological principles. The curriculum includes opportunities for practical application, culminating in a Marketing and Retail Consultancy Project and a dissertation in your final year. You will graduate with a robust skillset, ready to pursue diverse career paths in marketing management, consumer research, brand strategy, and related fields, armed with insights from both marketing and psychology.