The BA (Hons) Marketing and Psychology with International Foundation at INTO University of Stirling is designed for ambitious students seeking to understand the intricate connections between consumer behaviour and psychological principles. This undergraduate programme equips you with a robust foundation in both marketing strategies and psychological theory, preparing you to navigate the complexities of modern commerce and communication. You will explore how psychological insights can drive effective marketing campaigns, analyse consumer decision-making processes, and develop a critical understanding of the social and cognitive factors influencing market dynamics.
This full-time, on-campus programme is structured over four semesters, providing a comprehensive learning experience. You will engage with core modules such as Introduction to Psychology, Economics, and Law and Legal Systems, alongside essential business and study skills. The curriculum is designed to build your analytical capabilities through practical application and academic rigour. Upon successful completion, you will be well-prepared for further undergraduate study or to enter a variety of roles within marketing, advertising, market research, or related fields, armed with a unique blend of psychological understanding and marketing acumen.