The BA Hons Marketing & Business Law degree at the University of Strathclyde equips you to navigate the complex interplay between consumer behaviour, strategic communication, and legal frameworks in today's dynamic commercial landscape. This undergraduate course is ideal for those seeking to understand how marketing principles are shaped by, and interact with, essential business law, covering areas such as consumer protection, competition law, and intellectual property. You will develop a critical perspective on brand management, digital marketing communications, and the legal considerations that underpin successful business operations.
You will study this programme full-time on campus over four years, engaging with a curriculum that progresses from foundational marketing and business law concepts in your first year to advanced topics like brand management and strategic marketing in your final year. The course structure includes opportunities to explore elective subjects ranging from social marketing to international business management, culminating in a significant dissertation project. You will graduate with a comprehensive understanding of both marketing strategy and commercial legal regulations, preparing you for diverse career paths in marketing management, brand development, and legal advisory roles within various industries.