The BA (Hons) Marketing with International Foundation at INTO University of Stirling is your pathway to a dynamic career in marketing, equipping you with essential skills in business, economics, and accounting. This programme is designed for ambitious students seeking to understand consumer behaviour, develop effective communication strategies, and navigate the global marketplace. You will build a strong academic foundation through core modules like English for Academic Purposes and Study Skills for Business and Humanities, preparing you for success in a competitive international business environment. This integrated programme offers a comprehensive introduction to the principles that drive successful marketing campaigns.
You will study this full-time, on-campus programme over three semesters, gaining practical experience through specialist modules such as Introduction to Business and Principles of Accounting. The curriculum is structured to provide a holistic understanding of marketing, complemented by essential quantitative skills in mathematics and statistics. You will benefit from personal tutoring and dedicated support throughout your studies. Upon successful completion of this foundation year, you will progress directly into the second year of your chosen undergraduate degree, graduating with the confidence and expertise to pursue roles in marketing, advertising, and brand management.