The BA (Hons) Marketing with International Year Two at INTO University of Stirling is designed for ambitious students seeking a comprehensive understanding of modern marketing principles and practices within a global context. You will explore the dynamic interplay between consumer behaviour, digital strategies, and brand management, developing the analytical and creative skills essential for success in today's competitive marketplace. This undergraduate degree provides a robust academic foundation, preparing you to navigate the complexities of international business and marketing from a strong theoretical and practical standpoint.
This full-time, on-campus programme is structured over three years, offering a progressive learning journey that integrates core marketing concepts with broader business acumen. You will engage with modules such as The Management Challenge, The Global Business Environment, and Human Resource Management, alongside specialised marketing topics. The curriculum emphasizes practical application through case studies and project work, culminating in a dissertation that allows you to delve deeply into a chosen area of marketing. You will graduate with the strategic thinking and practical skills to pursue diverse career paths in marketing, advertising, and brand management.