The BA (Hons) Marketing with International Year Two at INTO University of Stirling is designed for ambitious students seeking to build a comprehensive understanding of marketing principles within a global business context. You will explore core concepts such as consumer behaviour, digital marketing strategies, and brand management, preparing you for the dynamic challenges of the international marketplace. This undergraduate degree provides a robust foundation in marketing theory and practice, equipping you with the analytical and strategic skills essential for success in a diverse range of industries.
This full-time, on-campus programme is structured over four Semesters, integrating your foundational studies with advanced marketing topics. Throughout your studies, you will engage with practical applications, potentially including case studies and real-world briefs, alongside core modules in areas like Human Resource Management and International Business. You will develop your analytical capabilities and strategic thinking, culminating in a dissertation that allows you to investigate a marketing issue in depth. Upon graduation, you will be well-prepared for a variety of marketing roles in the UK and internationally.