The BA (Hons) Marketing with placement year at the University of Hull equips you to navigate the dynamic world of modern marketing, focusing on both established principles and emerging digital strategies. You will explore core areas such as consumer behaviour, integrated marketing communications, and branding, while also delving into disruptive innovations and the ethical considerations of business practices. This degree is ideal for aspiring marketing professionals who seek a comprehensive understanding of market dynamics, data analysis, and strategic planning, preparing you to make a significant impact in the field.
This full-time, on-campus undergraduate degree is studied over four years, including a dedicated placement year designed to provide invaluable industry experience. Throughout your studies, you will engage with compulsory modules covering essential marketing concepts, alongside optional units allowing you to tailor your learning. You will develop practical skills through projects, and potentially gain exemptions from professional qualifications through CIM accreditation. Upon graduation, you will be well-prepared for diverse career paths in marketing, advertising, and brand management, armed with both academic knowledge and real-world application.