The BA (Hons) Marketing with Year Abroad at the University of Hull is designed for ambitious students eager to shape modern marketing strategies and build a global perspective. You will explore core principles of marketing, from consumer behaviour and insights to integrated marketing communications and branding, while also developing a critical understanding of the business ecosystem and the global economy. This degree is ideal if you are passionate about understanding customer needs and leveraging data for impactful campaigns, preparing you for a dynamic career in a field that constantly evolves with new digital and social media innovations.
This full-time, on-campus undergraduate degree, studied over four years, immerses you in practical marketing challenges. You will engage with modules covering marketing data and analysis, disruptive innovations, and services marketing, alongside opportunities for a consultancy project or individual research. The integrated year abroad will significantly broaden your international marketing knowledge and cultural understanding. You will graduate with a strong foundation in strategic marketing planning, digital and social media marketing, and the practical experience to pursue diverse roles in marketing agencies, multinational corporations, or entrepreneurial ventures worldwide.