The BA (Hons) Music Business at Southampton Solent University is your gateway to understanding and shaping the dynamic global music industries. This undergraduate degree is designed for aspiring professionals eager to navigate the complexities of artist management, digital marketing, and music strategy. You will explore how music intersects with society and culture, learning to identify key trends and issues within international music markets. If you are passionate about the business behind the music and possess an entrepreneurial spirit, this course will equip you with the foundational knowledge to thrive in this exciting field.
This full-time, on-campus programme, studied over three years, offers a practical and engaging learning experience. You will develop essential skills in areas such as digital marketing and PR, music law, and event management, often by creating and promoting your own projects. The curriculum emphasizes hands-on application, including devising integrated marketing campaigns, planning live events, and understanding copyright. You will graduate with a comprehensive understanding of the music business, ready to pursue diverse career paths in artist development, label management, or independent music ventures.