The BA (Hons) Retail Marketing with International Year Two at INTO University of Stirling is your pathway to understanding and shaping the dynamic world of modern commerce. This undergraduate degree is ideal for ambitious students who aspire to careers in brand management, digital marketing, or retail strategy, providing a comprehensive grounding in consumer behaviour, market analysis, and innovative retail practices. You will explore the core principles of marketing and gain insights into global retailing, preparing you to address the evolving challenges and opportunities within the retail sector. This program equips you with essential knowledge and skills for success in a competitive global marketplace.
You will study this full-time, on-campus programme over three academic years, building upon your foundational knowledge through engaging modules. Your curriculum will include compulsory subjects such as Fundamentals of Marketing, Socially Responsible Marketing, and Global Retailing in Society, complemented by a wide array of optional modules allowing you to tailor your studies. The course culminates in a significant Marketing and Retail Consultancy Project and a Dissertation in your final year, offering practical experience and in-depth research capabilities. Upon graduation, you will be well-prepared for diverse career paths in retail management, marketing, and brand development.