The BA (Hons) Retail Marketing with International Year Two at INTO University of Stirling is designed for ambitious students aiming to excel in the dynamic world of retail. You will develop a deep understanding of consumer behaviour, global retailing strategies, and the principles of socially responsible marketing. This programme equips you with the essential knowledge and skills to navigate the complexities of the retail industry, preparing you for impactful roles. If you are passionate about understanding markets and influencing consumer choices, this undergraduate degree offers a robust academic foundation.
Studied full-time on campus over four semesters, this integrated programme allows you to build your academic and English language skills before progressing to your undergraduate degree. You will engage with compulsory modules such as Fundamentals of Marketing and Global Retailing in Society, alongside a range of optional subjects tailored to your interests. Throughout your studies, you will develop practical skills through case studies and project work, culminating in a significant Marketing and Retail Consultancy Project and a dissertation in your final year. You will graduate prepared for diverse career paths within the retail sector and marketing professions.