The BA (Hons) Sport Business Management with International Foundation at INTO University of Stirling is your pathway to a dynamic career within the global sports industry. This programme is designed for ambitious students eager to understand the commercial, marketing, and operational aspects that drive success in sport. You will explore foundational business principles and gain specific insights into the unique challenges and opportunities within sport business, preparing you for advanced undergraduate study. This qualification is ideal if you are seeking a comprehensive introduction to the field and aim to develop a strong academic and professional foundation.
This full-time, on-campus foundation programme is structured over three semesters, integrating English for Academic Purposes, Study Skills, and core subjects like Introduction to Business and Mathematics. You will develop essential academic and research skills, alongside an understanding of exercise and sport science principles, preparing you for your chosen undergraduate degree. The INTO University of Stirling approach ensures you are well-supported throughout your studies. Upon successful completion, you will be ready to progress to your undergraduate degree, equipped with the knowledge and confidence to pursue diverse roles in sport marketing, event management, or sports analytics.