The BA (Hons) Sports Business and Management at the University of South Wales is designed for aspiring professionals eager to shape the future of the sports industry. You will explore the dynamic interplay of sports organisation, delivery, and management across various levels, gaining essential knowledge in areas like sports finance, marketing, and leadership. This undergraduate degree is ideal for individuals passionate about sport who possess a keen interest in business principles and a desire to drive engagement and participation within sports organisations. You will build a robust understanding of how sports businesses operate and are managed.
This full-time, on-campus degree is studied over three years, immersing you in practical application from the outset. Your learning journey will involve modules such as Promotion and Marketing in Sport, Sports Business Analytics, and Strategic Sports Development, often with assessments mirroring real-world industry briefs. A significant component includes extensive work-based learning and a substantial Applied Professional Project in your final year, allowing you to conduct in-depth research or management projects. You will graduate with a comprehensive skill set, prepared for diverse career pathways in sports management, marketing, event organisation, and related business functions.