The BA in Advertising & Public Relations at Academic City University College is designed for ambitious individuals seeking to shape brand perception and drive customer loyalty in today's competitive marketplace. You will explore the dynamic interplay between creative communication strategies and strategic public relations, developing a deep understanding of consumer behaviour, media laws, and digital marketing. This undergraduate degree provides a robust foundation in the principles of advertising and public relations, preparing you for impactful careers where brand narrative and stakeholder engagement are paramount.
This full-time, on-campus programme, studied over four years, offers a comprehensive curriculum that balances theoretical knowledge with practical application. You will engage with modules such as Advertising Copywriting, Digital Public Relations, Social Media Marketing, and Crisis Management, alongside opportunities for industrial internships. Through hands-on projects and workshops, you will develop essential skills in campaign planning, media research, and creative content production. You will graduate equipped to excel in roles within advertising agencies, corporate communications departments, and public relations firms, ready to build and protect brand reputations.