The B.A. in Communication at Lakeland University is designed for aspiring professionals who recognise the profound and ongoing evolution of how humans connect and share information in the digital age. You will explore the dynamic landscape of modern media, from the challenges facing traditional print to the pervasive influence of social media and video communication. This undergraduate degree provides a robust academic framework for understanding persuasion, advocacy, and strategic digital communication, preparing you to navigate and shape the future of the field.
Studied online and full-time over four years, your learning experience will be centred on developing practical skills in areas such as strategic new media, intercultural communication, and copywriting. You will engage with core communication theories, research methodologies, and the critical analysis of media effects. Through a curriculum rich in contemporary topics and professional applications, you will graduate with the expertise to excel in diverse communication roles across various industries, equipped to lead and innovate in this ever-changing professional sphere.