The B.A. in Graphic Design at Lakeland University is your pathway to becoming an effective visual communicator, blending artistic creativity with commercially relevant skills. You will explore the core principles of design, from digital illustration and image editing to typography and brand identity, preparing you for the demands of professional practice. This undergraduate degree is ideal for aspiring designers who wish to develop a strong foundation in design elements and principles, learn to critically analyze and refine ideas, and translate concepts into compelling visual solutions using industry-standard software.
This full-time, on-campus program spans four years, guiding you through a progressive curriculum that includes foundational art courses, specialized graphic design studios, and essential general education subjects. You will gain practical experience through experiential learning seminars and cooperative education opportunities, culminating in portfolio preparation and a capstone practicum. You will graduate with a Bachelor of Arts degree, ready to pursue diverse career paths in advertising, branding, digital media, and beyond, equipped with a robust portfolio and hands-on industry knowledge.