The BA in Graphic Design and Digital Media Marketing at Manipal Academy of Higher Education is crafted for aspiring creatives and strategic thinkers ready to shape visual communication in the digital age. You will explore the dynamic interplay between compelling design and effective online promotion, mastering the skills needed to build impactful brands and engage target audiences. This undergraduate degree is ideal if you are passionate about visual storytelling, digital strategy, and developing a professional portfolio that stands out in a competitive industry.
This full-time, on-campus programme unfolds over three years, guiding you through foundational graphic design principles, advanced digital tools, and strategic marketing concepts. You will gain hands-on experience with industry-standard software like the Adobe Creative Suite, focusing on UI/UX design, content creation, and digital advertising operations. A distinctive feature of your final year includes double internships, providing invaluable real-world experience and ensuring you graduate job-ready with a robust portfolio and the practical skills sought by employers in branding and digital media marketing.