The BA in Marketing - Digital Media at IBS International Business School Budapest is designed for ambitious students eager to master the dynamic world of modern marketing. In today's interconnected marketplace, understanding how to effectively reach and engage audiences through digital channels is paramount. This undergraduate degree equips you with the essential knowledge and practical skills to navigate this evolving landscape, preparing you for impactful roles in marketing and communications. You will explore foundational marketing principles alongside cutting-edge digital strategies, fostering a comprehensive understanding of consumer behaviour and brand development.
This full-time, on-campus programme is structured over seven semesters, providing a rich learning experience that blends theoretical knowledge with hands-on application. You will delve into core areas such as digital marketing concepts, content creation, and strategy development, complemented by modules in economics, law, and quantitative skills. The curriculum culminates in a significant work placement and a dissertation, allowing you to apply your learning in a professional setting. You will graduate with the expertise to pursue careers as a digital marketing manager, SEO specialist, or e-commerce expert, ready to drive success for diverse organisations.