The BA in Marketing - Digital Media, a double degree offered by IBS International Business School Budapest in collaboration with Dublin Business School, is designed for ambitious students eager to master the dynamic world of digital marketing. You will explore the strategic application of digital tools and content creation, preparing you for a landscape where online presence is paramount for business success. This undergraduate programme equips you with a robust understanding of marketing principles, focusing on how to effectively engage audiences and drive results in the digital sphere.
This full-time, on-campus degree is studied over three years, blending foundational marketing concepts with specialised digital media strategies. You will engage with practical assignments and interactive seminars led by faculty with real-world business experience, developing skills in areas like digital marketing, content creation, and marketing research. The programme culminates in a dissertation and a valuable work placement, allowing you to apply your learning. You will graduate with a Hungarian BSc and an Irish BA (Hons.) in Marketing - Digital Media, ready for roles such as digital marketing manager, SEO specialist, or e-commerce expert.