The B.A. in Marketing at Lakeland University is designed for ambitious students ready to shape consumer engagement in today's dynamic marketplace. You will explore the core principles of marketing, from foundational concepts in marketing principles and research to advanced strategies in integrated marketing communications and management. This programme equips you with the analytical skills to understand market dynamics and the creative expertise to develop compelling campaigns, preparing you for a career where you can drive business growth and brand success.
Studied full-time on campus over four years, you will delve into key business areas including financial accounting, business law, and probability and statistics, alongside specialised marketing coursework. The curriculum offers distinct emphases such as Digital Marketing, Sales Management, or Cooperative Education, allowing you to tailor your learning to specific career aspirations. You will graduate with a comprehensive understanding of marketing strategy and practical experience, ready for roles in brand management, digital marketing, market analysis, and sales leadership.