The BA in Marketing at Global College Malta is designed for ambitious students eager to understand the intricate dynamics of modern markets, from consumer behaviour to strategic digital engagement. You will explore how cultural, political, and technological factors shape consumption and marketing practices, moving beyond traditional business techniques to a more critical and holistic perspective. This programme is ideal if you are keen to develop a nuanced understanding of marketing's role in society and its ethical responsibilities, preparing you to navigate and influence the commercial landscape.
This undergraduate degree is studied full-time on campus over three years, integrating theoretical knowledge with practical application. You will engage with core principles of business management, finance, and human resources, alongside specialist modules in consumer behaviour, marketing analysis, digital marketing, and international marketing management. A significant component includes a major project, allowing you to apply your learning to real-world scenarios and develop crucial problem-solving and team-working skills, ensuring you graduate with the capabilities sought by employers in diverse sectors.