The B.A. in Professional Writing at Lakeland University is designed for aspiring communicators who want to master the craft of clear, persuasive, and impactful writing across diverse professional contexts. You will explore essential genres such as copywriting, technical writing, news writing, and advertising, developing a strong foundation in page layout and graphic design principles. This undergraduate degree prepares you to address the evolving demands of industries that rely on sophisticated written communication, equipping you with the skills to inform, persuade, and engage audiences effectively.
Studied full-time on campus over four years, your learning experience will be hands-on and collaborative. You will work alongside experienced faculty, including award-winning poet Madeleine Wattenberg and fiction/nonfiction expert Jodie Mortag, engaging in practical projects with community partners and contributing to initiatives like Lakeland’s online newspaper, The Mirror. Through options like internships or cooperative education experiences, you will gain invaluable real-world exposure. You will graduate with a Bachelor of Arts degree, prepared for careers in content creation, editing, public relations, technical documentation, and beyond.