The BA Joint Honours Economics & Marketing at the University of Strathclyde equips you to understand and shape the economic forces and consumer behaviours driving today's global markets. In an era where data-driven decision-making is paramount, this degree provides the analytical rigour of economics alongside the strategic insights of marketing. You will develop a sophisticated understanding of microeconomics, macroeconomics, and econometrics, complemented by core marketing principles such as consumer behaviour and market research. This programme is ideal for those who are curious about how economies function and how businesses effectively connect with their customers.
This full-time, on-campus undergraduate degree is studied over four years, offering a comprehensive curriculum that progresses from foundational concepts in Year 1 to advanced specialisations and a significant dissertation in Year 4. You will engage with subjects like marketing communications in the digital age, strategic marketing, and brand management, alongside in-depth economic topics. Through case studies, analytical projects, and potentially a dissertation in either economics or marketing, you will cultivate essential problem-solving, quantitative, and communication skills. You will graduate prepared for diverse career paths in marketing, advertising, finance, consultancy, and public policy.