The BA Joint Hons French & Marketing with Year Abroad at the University of Strathclyde is designed for ambitious students eager to bridge linguistic fluency with strategic business acumen. In a globalised marketplace, understanding diverse cultures and mastering effective communication are paramount. This undergraduate degree equips you with advanced French language skills alongside a comprehensive grounding in marketing principles, preparing you to navigate international business environments and engage diverse consumer bases. You will develop a unique skill set that opens doors to a wide array of professional opportunities.
This full-time, on-campus programme is studied over five years, incorporating a significant year abroad to immerse you in French culture and language. Your studies will encompass core marketing concepts such as understanding consumers, services marketing, and strategic marketing communications, complemented by in-depth French language courses focusing on contemporary issues and professional contexts. In your final year, you will undertake a dissertation and have the opportunity for a French student placement. You will graduate with a versatile profile, ready for careers in international marketing, communications, and cross-cultural business roles.