The BA Joint Honours in Human Resource Management and Marketing at the University of Strathclyde offers you a comprehensive understanding of how organisations attract, develop, and retain talent, while simultaneously mastering the strategies to connect with and influence customer behaviour. This undergraduate degree is ideal if you are fascinated by the interplay between people management and market dynamics, and aspire to a career where you can shape both internal culture and external brand perception. You will explore core principles of HRM, including recruitment, employee relations, and organisational development, alongside essential marketing concepts like consumer behaviour, digital communications, and strategic brand management.
This full-time, four-year degree is delivered on campus, providing an immersive learning experience. You will engage with a curriculum that progresses from foundational knowledge in your first year, including introductions to tourism studies, economics, and finance, through to specialised modules in work psychology, employment relations, and advanced marketing communications in later years. Your studies will culminate in a dissertation and opportunities to explore elective subjects such as social marketing or international business. You will graduate with a versatile skill set, prepared for diverse career paths in human resources, marketing management, brand strategy, and beyond.