The BA Joint Honours in Marketing & Psychology at the University of Strathclyde offers you a unique opportunity to explore the intricate relationship between consumer behaviour and psychological principles. This undergraduate degree is ideal for those fascinated by why people make the choices they do, and how this understanding can be applied to effective marketing strategies. You will delve into core marketing concepts such as services marketing, consumer behaviour, and integrated marketing communications, alongside psychological theories covering cognition, social psychology, and research design. This interdisciplinary approach equips you with a comprehensive toolkit for analysing markets and human motivations.
You will study this programme full-time on campus over four years, gaining practical experience through modules like 'Work Placement' and the possibility of an 'International Work Placement'. The curriculum progresses from foundational introductions in Year 1 to advanced topics and a significant dissertation in Year 3, allowing you to conduct in-depth research in an area of your choice. You will develop critical analytical skills, a deep understanding of research methodologies, and the ability to apply theoretical knowledge to real-world business challenges, preparing you for diverse career paths in marketing, market research, advertising, and beyond.