The Bachelor Business and Marketing at ICD Business School is designed for ambitious students eager to master the dynamic fields of sales, marketing, and entrepreneurship. You will explore fundamental concepts in commercial law, negotiation, and market research, alongside developing crucial skills in CRM, social marketing, and business planning. This undergraduate degree provides a robust academic framework and practical understanding essential for navigating the complexities of modern business environments, preparing you for a successful career in a globally competitive market.
This full-time, on-campus programme is studied over three years, offering a progressive learning journey from foundational principles to advanced strategic techniques. You will engage in practical application through case studies, project financing, and operational marketing exercises, culminating in a third year focused on specialist skills in omnichannel strategy, customer journey optimization, and digital communication. You will graduate with a Bachelor's Degree, equipped to excel in roles such as sales manager, marketing specialist, or business development executive, ready to drive growth and innovation in any organisation.