The Bachelor in Digital Marketing & E-Commerce Management at ESC Clermont is designed for ambitious students eager to shape the future of online business. In today's interconnected world, mastering digital marketing strategies and e-commerce operations is crucial for success across all industries. This undergraduate degree equips you with the essential skills in digital culture, communication strategy, and e-commerce fundamentals, preparing you for a dynamic and evolving professional landscape. You will explore innovative pedagogical approaches and engage in project-based learning from your first year, fostering a deep understanding of the business world within an international context.
This full-time, on-campus program is studied over three years, offering a progressive learning journey. You will refine your professional project through specializations in Digital Marketing or E-Commerce, applying theoretical knowledge to numerous supervised projects. The third year provides further flexibility with options for study abroad, an internship, or an apprenticeship track, allowing you to gain practical experience in roles like Digital Communication Assistant or E-Commerce Manager. You will graduate with a comprehensive skill set, including certifications from industry leaders like Google and Meta, ready to excel in diverse digital marketing and e-commerce careers.