The Bachelor in Fashion & Luxury Retail Management at The American Business School of Paris is your gateway to understanding and excelling in the dynamic world of high-end fashion and luxury goods. This undergraduate degree is crafted for ambitious individuals eager to delve into the strategic marketing, operational management, and evolving trends that define the global luxury market. You will explore the intricate relationship between brand identity, consumer behaviour, and retail success, preparing you for a career where creativity meets commercial acumen. This program is ideal for those who possess a passion for fashion and a drive to lead within this prestigious industry.
You will study this Bachelor in Fashion & Luxury Retail Management on campus, full-time over three years, gaining practical insights through a curriculum rich in both theoretical knowledge and hands-on experience. The syllabus includes core business principles alongside specialised modules like Luxury Cross Channel Marketing, eCommerce & eBusiness, and Creativity & Innovation in Fashion. You will complete multiple internships, including a significant six-month placement in your final year, culminating in a report and presentation. This immersive approach ensures you graduate with a comprehensive skill set and the professional network necessary to thrive in roles across fashion merchandising, brand management, and luxury retail operations.