Bachelor of Arts Digital Culture and Communications (pathway)

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 4 Years
Mode On Campus
Level Undergraduate
Degree Bachelors Degree
Next Intake TBA

Course Overview

The Bachelor of Arts Digital Culture and Communications at the University of Limerick is designed for perceptive and curious individuals eager to explore the dynamic interplay between media, culture, and society. If you are interested in how social media, film, video, and news shape our understanding of the world, and possess a creative drive to communicate ideas effectively, this undergraduate degree offers a compelling pathway. You will delve into critical analyses of texts and images, understanding their power to inform and influence, preparing you for a world that demands insightful engagement with digital landscapes and the sociology of the media.

This full-time, on-campus programme is studied over four years, providing a comprehensive exploration of digital media, visual cultural studies, and cultural theory. You will engage with subjects like social media and society, and have opportunities for practical experience through a cooperative education work placement in Year 2, and potentially an Erasmus/Exchange placement abroad in Year 3. You will graduate with a strong foundation in media analysis, equipped for diverse career paths in communications, digital content creation, and cultural industries.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This Bachelor of Arts degree explores the dynamic intersection of digital culture and communication. Students will delve into foundational concepts of digital media, analyze the societal impact of social media, and examine various forms of media discourse. The program also covers visual cultural studies, technical communication, and the evolution of cinema and literature in a globalized, digital world. Practical experience is gained through work placements and international exchange opportunities.

1 Year 1

Introduction to Digital Media for Arts
Introduction to Digital Media for Arts

2 Semester 2

Social Media and Society

3 Year 2

Visual cultural Studies
Introduction to Digital Media
Introduction to Technical Communication
Sociology of the Media

4 Semester 4

Cooperative Education Work Placement

5 Year 3

Erasmus/Exchange placement with a partner institution abroad

6 Semester 6

Cultural Studies 4: Cultural Theory
How to Read a Film
Analyzing Media discourse
Writing for New Media

7 Year 4

Comparative Literature: Crime Fiction as Critical Memory
European Cinema to the 50's
New Media, Language and Globalisation

8 Semester 8

European Cinema post 60's
Travel Literature
Content Development and Information Management
Media Challenges in the Digital Age

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 19,760.00
Second Year Fee Tuition fee
USD 19,760.00
Third Year Fee Tuition fee
USD 19,760.00
Fourth Year Fee Tuition fee
USD 19,760.00
Total Program Cost Estimated total tuition
USD 79,042.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 864.00 - USD 1,080.00
Food & Groceries USD 2,807.00 - USD 4,210.00
Transport USD 562.00 - USD 1,123.00
Utilities & Bills USD 1,404.00 - USD 2,105.00
Estimated Total USD 4,773.00 - USD 7,438.00

Living cost estimates are based on Limerick campus.

Outcomes & Employability

What happens after you graduate

96%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Artificial Intelligence & Machine LearningCustomer Experience & SupportMedia Production & EditingProduct Design & PrototypingQuality Assurance & TestingQuality Control & AssuranceResearch & Product DevelopmentSupply Chain & ProcurementTelecom Software & SystemsWireless & Mobile Communications

Top Employers Hiring for this course

Amazon Web Services

Analog Devices

Dell Technologies

RTE

The Irish Times

Why Study Bachelor of Arts Digital Culture and Communications (pathway) at University of Limerick

What makes this program stand out

Very Fast Application response time

University of Limerick typically responds to applications within 1 - 2 days, giving you clarity on your options quickly.

Life at University of Limerick in Ireland

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Bachelor of Arts Digital Culture and Communications (pathway) at University of Limerick

Can I work while studying?

International students can work up to 20 hours per week during term and up to 40 hours during breaks. No separate work permit is required.

What English language score do I need for this course?

To enroll, you'll need to meet specific English proficiency requirements. Acceptable tests include Duolingo, TOEFL, IELTS, and PTE, each with defined score criteria.

What jobs can I get after studying this course?

Graduates can pursue careers as Media Analysts, Social Media Managers, Content Creators, Communications Specialists, and Digital Marketers.

What will I actually study in this course?

This Bachelor of Arts in Digital Culture and Communications focuses on media and culture, exploring the power of words and images. Students will engage with various texts, including social media, film, and news.

When can I start — what are the intake months?

The program starts in September each year. Ensure you apply well in advance to secure your place.
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