The Bachelor of Arts (Honours) in Business Management with a specialism in E-Business at Asia Pacific University of Technology and Innovation is designed for aspiring leaders ready to navigate the complexities of the digital marketplace. You will explore the fundamental principles of management, from accounting and economics to marketing and law, while gaining a specialised understanding of how businesses operate and thrive online. This undergraduate degree provides a solid grounding in core business theories and practices, preparing you to critically analyse and strategically engage with the opportunities and challenges presented by e-commerce, digital marketing, and global online operations.
This full-time, on-campus programme is structured over three years, progressively building your expertise. In your second year, you will delve into areas like E-Business Management, Digital Marketing, and E-Commerce, utilising industry-leading software such as SAP. The curriculum includes a 16-week internship, providing invaluable hands-on experience and a smooth transition into the professional world. By your final year, you will tackle a significant business management project and explore advanced topics in digital strategy and analytics, equipping you with the leadership, strategic thinking, and practical skills to excel in diverse roles within the dynamic e-business ecosystem.