The Bachelor of Arts (Honours) in Digital Marketing at Technological University Dublin is designed for ambitious individuals eager to lead in Ireland’s dynamic technology sector. You will explore core digital marketing concepts, graphic design principles, and the latest marketing technology, informed by industry experts from Dublin’s Digital Docklands. This undergraduate degree integrates theoretical knowledge with practical application, ensuring you gain a comprehensive understanding of the evolving digital landscape and develop essential marketing law, HR, and management skills. It’s the ideal pathway for those seeking to build a successful career in a fast-growing and exciting industry.
You will study this programme full-time on campus over three years, engaging in a curriculum that balances essential academic learning with hands-on experience. Throughout your studies, you will develop practical skills in website design, social media management, and data analytics, preparing you for real-world client projects. In your final year, you will undertake an Applied Industry Project or a full-semester work placement, applying your expertise to a live campaign and collaborating directly with an industry client. You will graduate from Technological University Dublin industry-ready, equipped with the advanced digital marketing and strategic thinking capabilities sought by employers worldwide.