The Bachelor of Arts (Honours) in Strategic Communications, Social Media and Society at Ontario Tech University equips you to navigate and shape the dynamic landscape of modern communication. In an era where digital platforms are central to informing, influencing, and transforming society, this program is designed for those who want to understand and master the art of strategic messaging. You will explore the intricate relationship between communication theories, digital media technologies, and societal impact, preparing you for a wide array of 21st-century careers that demand sophisticated understanding of public opinion, digital culture, and persuasive communication.
This full-time, on-campus undergraduate degree is structured over four years, offering a comprehensive journey through key areas such as communication and digital media theory, public speaking for the web, and the governing of digital creativity. You will engage with sample courses covering topics from social media's cultural impact to professional communication strategies and ethical considerations in AI and media. Through projects like the Capstone Creator Project, you will develop practical skills and a portfolio. You will graduate with the ability to analyze communication strategies, understand audience dynamics, and effectively create media for social good, professional influence, or entrepreneurial ventures.