Embark on a dynamic career in the global tourism industry with the Bachelor of Arts (Honours) in Tourism Management at the Asia Pacific University of Technology and Innovation. This undergraduate degree is crafted for aspiring professionals eager to navigate the complexities of service management, digital marketing, and international tourism. You will explore fundamental business principles, from accounting and marketing to entrepreneurship and legal aspects, while gaining specific insights into hospitality and tourism operations. The curriculum also introduces cutting-edge applications like VR/AR and metaverse technologies, preparing you to innovate within this vibrant sector.
This full-time, on-campus programme spans three years, immersing you in a comprehensive learning experience that includes a crucial 16-week internship. You will develop advanced skills in areas such as crisis management, venture building, and sustainable tourism practices, culminating in a final-year project where you apply your academic knowledge to real-world challenges. Throughout your studies, you will cultivate essential business and communication skills, alongside a capacity for independent research. You will graduate ready to pursue leadership roles in diverse tourism and hospitality organisations worldwide.