The Bachelor of Arts in Leisure & Tourism Management at EU Business School Geneva is your gateway to understanding and shaping the dynamic global tourism and hospitality industries. You will explore key areas such as sustainable tourism, event management, hospitality operations, and marketing strategies within a framework of responsible business practices. This undergraduate degree is ideal for aspiring professionals who are passionate about creating exceptional experiences and managing complex operations in a sector that is vital to the global economy. You will develop a comprehensive understanding of industry challenges and opportunities.
This full-time, on-campus programme is studied over three years, immersing you in a practical learning environment. You will engage with real-world case studies in areas like digital branding, service management, and cultural heritage, alongside core business subjects such as finance and management. The curriculum includes opportunities to develop professional soft skills and apply your knowledge through projects, preparing you for diverse career paths. You will graduate with the expertise to pursue roles in international tourism, hotel management, event planning, and leisure operations, ready to make a significant impact.