The Bachelor of Arts in Mass Communication at Abu Dhabi University equips you with the essential skills to navigate and shape the dynamic world of media and digital communication. This program is ideal for aspiring professionals keen to understand the intricate interplay of communication theories, practices, and societal impact, particularly within the Middle East context. You will explore core areas such as communication skills in Arabic and English, intercultural communication, mass media ethics, and the fundamentals of innovation, preparing you for a wide range of careers in this ever-evolving field.
This comprehensive undergraduate degree is studied full-time on campus over four years, comprising 120 credit hours. Your learning journey will involve a blend of foundational general education, core mass communication requirements including research report writing and social media management, and specialized electives. You will have the opportunity to deepen your expertise through concentrations in Strategic Communication or Media Production, culminating in a senior design project or internship. Graduates are prepared for roles in public relations, advertising, journalism, and media production, armed with practical experience and a strong theoretical understanding.