The Bachelor of Arts in Media X at the University of the Pacific is designed for aspiring professionals eager to navigate the dynamic intersection of arts and technology within traditional, digital, and emerging media landscapes. You will explore critical aspects of media, including production, performance, marketing, analysis, and management, developing a comprehensive understanding of how media shapes and is shaped by society. This undergraduate degree prepares you for a future where agile thinking and diverse skill sets are essential for success in a constantly evolving industry.
This full-time, on-campus programme is studied over four years, providing you with a robust foundation through core seminars, breadth requirements, and fundamental skills development. You will engage in hands-on learning through a production requirement and experiential learning opportunities, such as internships or undergraduate research. Depending on your chosen curriculum pathway—Maker, Manager, or Analyst—you will delve into areas like design, media production, creative entrepreneurship, or research methods, graduating with a versatile portfolio and the critical competencies demanded by the contemporary media workplace.