The Bachelor of Arts in Sport Management at Wilson College is designed for aspiring professionals eager to lead and innovate within the dynamic and expansive sports industry. You will explore the critical intersection of business, economics, and sport, developing a comprehensive understanding of marketing management, financial accounting, and business law as applied to sports organisations. This undergraduate degree is ideal for students seeking to combine their passion for sport with a robust business education, preparing you for impactful careers in one of the nation’s largest and most exciting sectors.
You will study this programme full-time on campus over four years, engaging with core business principles and specialised sport management topics like leadership in sport and diversity, equity, and inclusion. The curriculum integrates essential subjects such as entrepreneurship, business communications, and the psychology of sport, providing a well-rounded perspective. A key component of your learning experience will be a practical internship, allowing you to apply your developing skills in a real-world setting. You will graduate with the strategic acumen and practical experience necessary to pursue diverse roles in sport administration, marketing, and event management.