The Bachelor of Arts (Second Major: Marketing) at the University of Notre Dame Australia is designed for students eager to understand and shape consumer engagement in a dynamic global marketplace. You will explore the core principles of marketing, including advertising, consumer behaviour, and e-marketing, while developing essential skills in communication, research, and strategic planning. This program is ideal if you seek to combine a broad arts education with specialised knowledge in marketing, preparing you to analyse information and craft effective promotional strategies in a competitive business environment.
This undergraduate degree is studied full-time on campus over three years, offering a practical, skills-based approach. You will engage with subjects such as Principles of Marketing, Consumer Behaviour, and Strategic Marketing, alongside academic writing and research methods. A distinctive feature of the program is the requirement for 150 hours of practical workplace engagement, allowing you to apply your learning in real-world settings. You will graduate with a comprehensive understanding of marketing functions and be prepared for diverse career paths in corporations, advertising agencies, and non-government organisations.