The Bachelor of Arts (Second Major: Marketing & Public Relations) at the University of Notre Dame Australia is designed for students eager to understand and shape public perception and consumer engagement. In today's interconnected world, effective marketing and public relations are crucial for organisational success, offering dynamic career pathways. This program delves into the core principles of marketing, consumer behaviour, integrated marketing communications, and the strategic nuances of public relations, preparing you to navigate complex communication landscapes and drive impactful campaigns. It's ideal for those seeking to combine analytical marketing skills with sophisticated communication strategies within a broad arts framework.
You will study this qualification full-time on campus over three years, engaging with a curriculum that balances foundational knowledge with specialised application. The syllabus includes core courses such as Principles of Marketing, Integrated Marketing Communications, and Introduction to Public Relations, alongside options like Corporate Public Relations and Strategic Marketing. You will develop professional writing and consumer behaviour analysis skills, culminating in a comprehensive understanding of modern communication challenges. Upon graduation, you will be well-prepared for diverse roles in marketing, communications, public relations, and event management across various industries.