The Bachelor of Brand Design at George Brown College is designed for aspiring creatives who want to shape compelling brand narratives and experiences in a dynamic global marketplace. You will explore the intricate relationship between strategy, communication, and visual design, learning to craft brands that resonate with audiences and achieve business objectives. This undergraduate degree provides a comprehensive foundation in brand strategy, design thinking, and production, preparing you to tackle diverse branding challenges. You will develop a critical understanding of how brands are built, managed, and evolve.
This full-time, on-campus program spans four years, immersing you in a rich curriculum that includes design studios, production workshops, and brand strategy courses. You will gain hands-on experience with industry-standard tools and methodologies, from qualitative research and typography to UX/UI design and motion graphics. Through projects like the Senior Project I and II, you will develop a professional portfolio and hone your ability to articulate brand concepts effectively. You will graduate with the skills to pursue careers in brand management, graphic design, advertising, and related creative industries.