The Bachelor of Business Administration (BBA) at Manipal University Dubai is your gateway to understanding and shaping the global business landscape. This undergraduate degree is designed for ambitious individuals eager to master the core principles of management, economics, accounting, and business communication. You will explore foundational concepts in Year 1, delve deeper into functional areas like marketing and organisational behaviour in Year 2, and specialise in areas such as financial analytics or digital marketing in Year 3. This comprehensive BBA equips you with the essential knowledge to navigate complex business challenges and opportunities.
This full-time, on-campus BBA programme is structured over three years, with an optional fourth year for BBA Honours if you achieve a CGPA of 8 or above. Throughout your studies, you will engage with practical applications through projects, internships, and electives chosen from a wide array of specialisations, including international business, supply chain management, and fintech. In your final year, you will undertake a significant research dissertation or an apprenticeship, bridging academic theory with real-world professional experience. You will graduate prepared for diverse roles in management, finance, marketing, and entrepreneurship across various industries.