The Bachelor of Business Administration (BBA) with a Major in Marketing at the University of Regina is your pathway to a dynamic career in understanding and shaping consumer behaviour. In today's competitive marketplace, businesses rely on strategic marketing to connect with their audiences, drive growth, and build lasting brand loyalty. This program is designed for ambitious individuals eager to develop expertise in market analysis, competitive strategy, and innovative promotional techniques. You will gain a comprehensive understanding of marketing principles, preparing you to excel in this essential business discipline.
This full-time, on-campus BBA program is structured over four years, providing you with a robust academic and practical learning experience. You will delve into core marketing courses such as BUS 310, BUS 312, and BUS 413, alongside electives that allow you to specialize in areas like global strategy, branding, or digital marketing. Through case studies and real-world applications, you will develop critical analytical and problem-solving skills. Upon graduation, you will be well-prepared to pursue diverse marketing roles, from brand management and market research to digital advertising and sales, equipped with the knowledge and confidence to make a significant impact.