The Bachelor of Business Administration (Hons./Hons. with Research) - Data Science & AI at Chandigarh University is engineered for ambitious students seeking to master the intersection of business acumen and cutting-edge data analytics. In today's economy, businesses across all sectors rely heavily on data-driven insights for strategic decision-making, operational efficiency, and competitive advantage. This programme equips you with the essential skills in microeconomics, business mathematics and statistics, and accounting, alongside foundational knowledge in human resource management and principles of management, preparing you to tackle complex business challenges with a data-centric approach.
You will study this comprehensive undergraduate degree on campus full-time over four years, engaging with a curriculum that balances core business principles with specialised modules in data science and artificial intelligence. Through practical application in labs and projects, you will develop proficiency in areas such as statistical analysis, digital marketing, and research methodology. This programme fosters a deep understanding of how to leverage data for business intelligence and strategic planning, preparing you to graduate with the analytical capabilities sought after in diverse roles within the modern business and technology landscape.