The Bachelor of Business Administration in Marketing at Florida International University is your pathway to mastering the art and science of connecting businesses with their customers. In today's dynamic marketplace, understanding consumer behavior, conducting insightful market research, and crafting effective marketing strategies are paramount for success. This undergraduate degree is designed for ambitious individuals eager to explore the complexities of product development, pricing, promotion, and distribution, preparing you to make a significant impact in the business world. You will gain a comprehensive understanding of marketing principles and their application.
This full-time, on-campus program, studied over four years, immerses you in a curriculum that balances foundational business knowledge with specialized marketing coursework. You will delve into essential areas such as consumer behavior, marketing research, and marketing strategy, with opportunities to explore specializations like social media marketing or marketing analytics. The syllabus emphasizes practical application, including required courses like MAR 4354 Marketing Yourself in Today's Competitive Job Market and the option of a Marketing Internship. You will graduate equipped with the skills and experience to pursue rewarding careers in sales, advertising, digital marketing, and beyond.